Why You Need Advertising
Advertising has been around for ages. It is one of the most important tools you have in promoting your business yet so many small and mid-size businesses do not take full advantage of it or not at all. We live in a time when advertising tools have never been more accessible and economical. If you want to see your business reach its full potential, you need to advertise.
If you do not tell your customers what to think, others will do it for you. Competitors, customers, press, and more will build the narrative, instead of you directing your brand in the direction you want. A professionally done advertising campaign puts your company under the light you want.
The most important part of any investment is seeing your return. Small businesses often get scared when they advertise because it is not certain. Those new to advertising in particular get cold feet when faced with this decision. Fortunately, in the modern age of advertising we can track and monitor real time results of your campaign. We can remove the guess work by seeing exactly what is working, what isn't, and how much return your investment is providing. Trust us, the risk is well worth it.
Understand Your Customers Better
Building an advertising campaign forces you to get a better understanding of your customer base. What is the make up of your current demographic? What market segments are you missing? Where is your competition focused? These are questions that demand answers when coming up with an ad campaign. The great part is because of modern technology we can see exactly who is responding to your ads. The information we get will be useful in improving future campaigns.
Digital Advertising Facts
There are over 1 Billion active users on Facebook and over 100 Million people on Instagram each month. (Source: Facebook)
20% of Facebook users have purchased something because of ads or comments the have seen. (Source: Ispos)
64% of SmartPhone users are using their mobile devices to shop. (Source: eDigitalresearch)
4 in 10 seniors (65+) now own a smartphone with 34% saying they are actively using social media. (Source: Pewresearchcenter)
91% of online adults use social media actively. (Source: Experian)
88% of businesses are using social media in some capacity. (Source: Adweek)
Over 50% of B2B businesses rank social media advertising as "very" or "somewhat" useful. (Source: Hootsuite)
Over 70% of marketers plan to increase their video content this year. (Source: Mixpo)
100% of the top 100 global brands have run YouTube ads this past year. (Source: Hootsuite)